Marriott International has reached a new milestone in luxury hospitality with the opening of JW Marriott Costa Elena Resort & Spa.
Marking the brand’s first venture into the all-inclusive segment. Located along Costa Rica’s spectacular northern Pacific coast, the new property combines upscale accommodations, exceptional dining, personalized service, and immersive wellness experiences.
The opening represents an important step in Marriott International’s strategy to expand its luxury all-inclusive portfolio while responding to the growing demand for premium vacation experiences in some of the world’s most desirable destinations.
A New Standard of Luxury on Costa Rica’s Pacific Coast
Surrounded by Costa Rica’s natural beauty, JW Marriott Costa Elena Resort & Spa features 415 elegantly appointed guestrooms and suites designed to provide comfort, privacy, and a connection to the destination.
Among the accommodation options are ground-floor rooms with direct access to semiprivate swim-out pools, spacious Presidential Suites with separate living areas, and specially designed Mindful Rooms and Suites featuring amenities that encourage relaxation and personal well-being.
The resort’s design and services reflect the JW Marriott philosophy of mindful luxury, offering travelers an environment where sophisticated hospitality meets the tranquility of Costa Rica’s tropical surroundings.
An Exceptional Culinary Journey with 15 Dining Venues
Gastronomy plays a central role in the resort experience, with 15 restaurants and bars showcasing a combination of international cuisine, local flavors, and innovative culinary concepts.
Among the highlights is Casado, a coastal grill celebrating fresh ingredients and regional influences. Puerto Limón introduces guests to the distinctive flavors of Afro-Caribbean cuisine, while Leal offers an elevated dining experience featuring a seven-course tasting menu and an interactive opportunity to roast coffee.
Another distinctive concept is LaGloria, inspired by the root beer stand that launched the entrepreneurial journey of Marriott founder J. Willard Marriott in Washington, D.C., in 1927. The venue brings this heritage to life through artisanal root beer, handcrafted sodas, and classic comfort food.
Together, these dining experiences reinforce the resort’s commitment to combining culinary creativity with authentic cultural connections.
Griffin Club: An Exclusive Resort Within a Resort
For travelers seeking an even higher level of exclusivity, JW Marriott Costa Elena introduces the Griffin Club, a premium hospitality concept designed to provide enhanced privacy and personalized attention.
Guests staying in Griffin Club accommodations benefit from a dedicated pre-arrival concierge consultation, private check-in facilities, personal assistant services, and individualized wellness guidance.
Additional privileges include access to an exclusive 24-hour lounge, a dedicated swimming pool, a private beach area, and priority reservations for restaurants and poolside cabanas.
The concept caters to discerning travelers who value tailored services and a more intimate luxury resort experience.
Wellness, Family Experiences, and Events
Beyond its accommodations and dining offerings, the resort provides an extensive collection of recreational and wellness facilities.
Guests can enjoy 17 swimming pools, including a spectacular oceanfront infinity pool, while the 16,000-square-foot wellness center houses a Spa by JW and a modern fitness facility.
Families traveling with children can take advantage of the Family by JW Club, which offers activities and programming designed for younger guests.
The property also features more than 9,000 square feet of indoor and outdoor event space, positioning it as an attractive option for destination weddings, corporate retreats, incentive travel programs, and exclusive social gatherings.
With its combination of upscale accommodations, diverse amenities, and a privileged coastal setting, the resort offers opportunities for both leisure and group travel.
Luxury All-Inclusive Rates and Marriott’s Expansion Strategy
Published starting rates for JW Marriott Costa Elena Resort & Spa are approximately US$900 per person, per night, based on double occupancy, placing the property firmly within the premium all-inclusive market.
The opening also reflects Marriott International’s broader ambitions to strengthen its presence in the luxury all-inclusive sector.
JW Marriott joins other prestigious brands within the company’s portfolio that are expanding into this growing hospitality category. W Hotels entered the segment with W Punta Cana, while The Ritz-Carlton is preparing to introduce its Ritz-Carlton All-Inclusive Yanuna property in Punta Cana in 2028.
Costa Rica Strengthens Its Position in Luxury Tourism
The arrival of JW Marriott’s first all-inclusive resort further enhances Costa Rica’s reputation as a destination for high-end international tourism.
Known for its biodiversity, spectacular beaches, environmental awareness, and distinctive cultural experiences, the country continues to attract travelers seeking luxury accommodations combined with nature, relaxation, and authentic destination experiences.
With JW Marriott Costa Elena Resort & Spa, Marriott International introduces a new chapter in luxury all-inclusive hospitality, bringing together personalized service, culinary excellence, wellness, and Costa Rica’s remarkable natural surroundings.
For travel advisors, tour operators, and luxury travel specialists, the property represents an additional opportunity to introduce clients to an elevated all-inclusive experience in Central America.