The main objective was to highlight the impact of the tourism industry as an important economic pillar for the island
Recently, the Curaçao Tourism Bureau (CTB) organized a presentation for members of the Parliament of Curaçao and ministers of the Pisas Cabinet, entitled: Tourism Development 2023 and 2024. During the presentation a summary of statistics related to tourism was provided. of stay, air transportation and the activities that CTB is carrying out both in marketing and in the development of tourism products.
Opportunities and challenges for the coming years were also highlighted. The session was opened by the Minister of Economic Development, Mr. Ruisandro Cijntje, while on behalf of the CTB; The information was presented by Mr. Hugo Clarinda, Deputy Director, Mr. Muryad de Bruin, Counterpart Director, and Ms. Christine Campagnard, Commercial Intelligence Manager.
The presentation included details on the top 5 markets: Netherlands, United States, Canada, Colombia and Brazil. For each market, an overview of the average length of stay, accommodation options, reason for travel, spending behavior and age groups of visitors was provided. Additionally, insights were provided on the increase in air connectivity, the current number of rooms that Curacao has, room development projects for the coming years, and the marketing activities that CTB is executing in major markets.
In terms of tourism product development, information was shared on various projects, including the progress of the tourism program for primary schools, the ‘Kòrsou ta dushi’ awareness campaign, training programs for tourism employees and job seekers, development, for example, Marie Pampoen and Zakito Recreational Areas, and the strategy being implemented for cruise tourism.
In conclusion, the CTB thanked all parliamentarians, ministers and ministerial representatives for their presence. They contributed to the session by asking questions and giving suggestions to benefit Curaçao tourism. CTB continues its efforts to work together with public and private sector partners to promote our island as the number one tourist destination in the Caribbean.
Source : Curaçao Tourist Board.
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