A STRATEGIC ALLIANCE TO TRANSFORM B2B DISTRIBUTION IN THE LATIN AMERICAN TRAVEL INDUSTRY
.- Starlings, a Volans Group company recognized for its innovative technological services in the travel sector, and E2E Travel Solutions, a leading provider of comprehensive distribution solutions for hotel and train content under the TIJE Travel Tech Group, have joined forces in a strategic alliance. This partnership aims to redefine Latin America’s B2B and B2B2C distribution landscape by broadening the range of technological solutions available to support the region’s development.
The agreement was announced by Joaquín Navasal, CEO of Starlings and Chairman of Volans Group, and Sebastián Falus, CEO of TIJE Travel Tech Group. Both leaders highlighted their companies’ complementary strengths and shared mission to drive innovation and operational efficiency within the industry.
This collaboration is built on a specialization-focused model, rooted in shared values and common goals to advance B2B distribution technology and expand activities internationally. The alliance also includes the creation of joint working groups to design an innovative business model that leverages the strengths of both organizations. This partnership will focus on identifying new market opportunities, implementing specialized technological solutions for current and potential clients, and enhancing operational efficiency through collaborative processes.
“This alliance with E2E Travel Solutions marks a milestone in our vision to reshape the travel industry in the region,” stated Joaquín Navasal. “We are confident that the complementarity of our capabilities will significantly impact the sector.”
Sebastián Falus emphasized, “This is a key step in optimizing our solutions and expanding our reach. Together, we can elevate B2B distribution technology to new levels.”
Source : Volans Group & Tije Travel Tech Group.
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