May 25, 2024
English Technology

AI is ready to shape the future of travel and tourism, says WTTC

New reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of Artificial Intelligence (AI) and its role in shaping the future of travel and tourism

The latest two reports in a series on WTTC Artificial Intelligence titled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Security and Governance” and “Artificial Intelligence (AI): Global Strategies, Policies and Regulations,” They underscore the commitment to a digital future that prioritizes security, ethical considerations and the responsible adoption of AI.

Launched during the world tourism body’s participation at the United Nations General Assembly in New York, these reports mark important milestones in WTTC’s mission to promote innovation and excellence in customer experiences through secure integration and reliable AI.

“Responsible Artificial Intelligence (AI)” delves into the potential risks associated with AI deployment and offers strategies for establishing frameworks that promote transparency, accountability, and equity.

From addressing bias and discrimination to ensuring human oversight of AI systems, this report enables organizations to harness the power of AI responsibly.

In the fourth and final installment, “Artificial Intelligence (AI): Global Strategies, Policies and Regulations,” the WTTC provides a detailed overview of the AI ​​ecosystem in key countries and international organizations.

It shows how policymakers are navigating the AI ​​landscape and shaping regulations and strategies to foster innovation in AI, while ensuring its ethical and responsible use.

Julia Simpson, President and CEO of WTTC, said: “In a rapidly evolving landscape, AI is emerging as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not just a technological advancement; is a strategic tool that can personalize customer experiences, drive sustainable improvements and shape the future of travel and tourism.

“AI is already being used throughout our sector with incredible results. Several major hotel groups, including Iberostar, are using AI to monitor and reduce food waste, which recently resulted in not only a 27% cost savings but preventing thousands of kilos of unwanted food from ending up in landfills. . ”

Julie Shainock, industry general manager for travel, transportation and logistics at Microsoft, said: “We are seeing AI being adopted across the travel ecosystem, improving the customer experience, the employee experience and also driving a greater efficiency in operations, but we know we are only at the beginning of the journey.

“We are excited to see what the future holds as AI becomes more widely adopted to automate the most mundane tasks of travel and harness the true spirit of travel to elevate the human experience.”

According to the WTTC, AI has the power to revolutionize the way companies in the travel and tourism sector operate, offering immense opportunities for growth and innovation.

Both reports highlight the urgent need for travel and tourism companies to adopt AI as a strategic priority, investing in talent and fostering collaboration between humans and AI.

But despite the sector’s growing recognition of the potential of AI, challenges such as a shortage of skilled AI workforce in the travel and tourism sector persist, highlighting the importance of proactive measures to overcome barriers to AI. adoption.

As AI continues to reshape the world, WTTC remains at the forefront, advocating for safe, ethical and inclusive AI innovation.

Source: WTTC.

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